“…As a result of this integration into mainstream communications, modern day society has incorporated such sites into their daily practices (Golder et al, 2007). For example, it is estimated that more than half of social media users access sites at least once a day and spend an average of 20 minutes there (Cassidy, 2006). An online social network site allows users to construct a public or restricted profile within a network of users and formulate lists of users with whom they choose to share information (Boyd and Ellison, 2007).…”