Children's influences on in-store purchases

Ebster, Claus; Wagner, Udo; Neumueller, Deniese

doi:10.1016/j.jretconser.2008.11.005

Cited by 68 publications

(85 citation statements)

References 32 publications

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“…Although parent-child pairs have been observed in supermarket settings before, observational studies of this kind can be resourceintensive. 128,148,149 Contrary to prior evidence on the role of in-store marketing on children's preferences, the shopping environment was not associated with child pestering in this sample. 128 Previous research has demonstrated strong relationships between advertising and children's food choices, however it may be that in-store marketing is only a small piece of the larger landscape of food advertisements, particularly that in TV and other media.…”

Section: In-store Marketing Characteristicscontrasting

confidence: 99%

“…128,148,149 Contrary to prior evidence on the role of in-store marketing on children's preferences, the shopping environment was not associated with child pestering in this sample. 128 Previous research has demonstrated strong relationships between advertising and children's food choices, however it may be that in-store marketing is only a small piece of the larger landscape of food advertisements, particularly that in TV and other media. 115,116 Researchers across eleven countries coded television advertisements on popular children's television channels and estimated that a child who watches 2 hours of TV programming per day would be exposed to approximately 56 to 126 food advertisements per week.…”

Section: In-store Marketing Characteristicscontrasting

confidence: 99%

“…However, a later mixed-method study in Austria found a positive association between the number of products placed at a child's eye level and the number of requests made. 128 Whether a parent makes the purchase is the next important step in the chain of effects. One report estimates that nagging results in one-third (34%) of children's food sales.…”

Section: Introductionmentioning

confidence: 99%

“…129 Previous observational research of parents and children in food store settings has found that parents typically purchase one-quarter to one-half of children's requests. 123,128,130 The exact proportion tends to depend on the child's age (children who were in late elementary were granted their requests the most). 130 Availabilities of certain foods in the home have also been used as measures of purchasing behavior.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Improving Diet in Low-Income Neighborhoods: Leveraging the Food Environment for Change

Huang¹

2016

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Section: In-store Marketing Characteristicscontrasting

confidence: 99%

Section: In-store Marketing Characteristicscontrasting

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Improving Diet in Low-Income Neighborhoods: Leveraging the Food Environment for Change

Huang¹

2016

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“…Schnell mischen sich Kinder aber intensiver in die Kaufentscheidungen ihrer Eltern ein und werden so als Beeinflusser bei der Produktwahl in verschiedenen "Schnelldreher"-Produktkategorien aktiv (Berey u. Pollay 1968). Hier zeigt sich besonders das Phänomen des "Naggings" oder "Quengel-Faktors", den Kinder dazu einsetzen, um Eltern zum Kauf bestimmter Produkte zu bringen (Atkin 1978;Ebster et al 2009). …”

Section: Die Sensu-motorische Phaseunclassified

Kindermarketing aus neurologischer Sicht: Empfehlungen für ethisch korrekte Gestaltungen des Marketing-Mix

Effertz

Teichert

2010

J Betriebswirtsch

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Zusammenfassung Kinder sind eine Zielgruppe der Konsumgüterindustrie, die wie keine andere entwicklungsbedingten Veränderungen unterworfen ist und deshalb eine sich im Zeitablauf ändernde Wahrnehmung und Verständnis von Konsumgütern und deren Marketing besitzt. Insbesondere deshalb ist das Kindermarketing einer starken Kritik unterworfen, da es direkt mit problematischen Konsummustern und gesundheitlichen Risiken assoziiert wird. Dieser Artikel gibt einen interdisziplinären Über-blick über die Kindesentwicklung und Implikationen, die für das Kindermarketing ableitbar sind. Hierbei wird ausgehend von der kognitiven Entwicklungstheorie Piagets eine neuroökonomische Sichtweise auf die Kindesentwicklung genutzt und sowohl mit aktuellen Marketingkampagnen kontrastiert als auch mit allgemeinen Marketingkonsequenzen abgeglichen. Als Synthese der Erkenntnisse aus der Entwicklungspsychologie werden Gestaltungsoptionen für die betriebswirtschaftliche Marketingpraxis diskutiert und ein Forschungsbedarf für empirische Untersuchungen aufgezeigt. Der Artikel schließt mit fünf wesentlichen Empfehlungen für ein ethisch korrektes Kindermarketing. Ob sich die aufgestellten Forderungen im praktischen Marketingumfeld in Eigenverantwortung umsetzen lassen, bleibt jedoch fraglich.Schlüsselwörter Kindermarketing · Emotionales Marketing · Ethisches Marketing · Entscheidungsverhalten JEL Klassifikationen D83 · D87 · M31 Abstract Children are subject to fundamental developmental processes concerning perception, information processing and product understanding. Since children are targeted by the consumer goods industry with different marketing techniques, the critical question arises, whether these techniques support children's decision making or foster erroneous purchases with crucial later health consequences. In this article we review interdisciplinary findings on children's development and yield implications for the marketing mix. We use Piaget's psychological framework, enriched with recent neuroeconomic findings for analyzing consequences of marketing campaigns and techniques that are frequently used. Furthermore we derive several conclusions for ethical marketing techniques to children and rise empirical questions that issue critical marketing techniques more precisely.

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Social marketing, parental purchasing decisions, and unhealthy food in developing countries: A Nigerian typology

McLeay¹,

Oglethorpe

2013

J of Consumer Behaviour

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Developing nations are emerging from food poverty and overcoming associated externalities such as malnutrition. However, there is a growing possibility that due to the globalization of food markets and widespread use of different marketing approaches, children immediately then become exposed to a new set of externalities associated with unhealthy food choices, such as obesity. In this article, we explore the relatively under-researched area of the influence that marketing and packaging may have on parents' food purchasing behaviour in developing countries. We present the results of a multivariate analysis of a survey of parents in Nigeria as a case study, exploring the characteristics and attitudes of parents to develop a typology of consumers whose young children may be at risk from eating unhealthy food. In addition, we consider the role that social marketing could play in encouraging segments of parents to purchase more healthy food for their children and changing children's purchasing behaviour. While older parents appear to be more susceptible to children's food purchasing requests, younger households appear to be vulnerable to forming unhealthy consumption habits, which could create further economic, social, and humanitarian development issues as countries try to raise national incomes. The importance of segmented social marketing and globalized versus local marketing differentiation is emphasized A social marketing approach may not only reduce worrying trends relating to childhood obesity but also play a role in reducing malnutrition, as it is important that corporations and governments ensure that developing nations do not emerge from one food-health crisis only to encounter another.

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Children's influences on in-store purchases

Cited by 68 publications

References 32 publications

Improving Diet in Low-Income Neighborhoods: Leveraging the Food Environment for Change

Improving Diet in Low-Income Neighborhoods: Leveraging the Food Environment for Change

Kindermarketing aus neurologischer Sicht: Empfehlungen für ethisch korrekte Gestaltungen des Marketing-Mix

Social marketing, parental purchasing decisions, and unhealthy food in developing countries: A Nigerian typology

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