Abstract:Despite many philosophical and scientific appeals, physical inactivity, especially in children and young people, remains one of the most serious problems of contemporary civilisation. In our sub‐study of wider research, we focus on the use of Czech fiction and comics by Jaroslav Foglar as a motivational factor to increase readers' physical activity. The respondents (n = 1174) were mostly adults who had spent their childhood or adolescence reading the works of Jaroslav Foglar. These people valued exercise (70%)… Show more
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