“…This interpretation of the data might be construed as overly pessimistic but, as many authors highlight, a critical engagement with the concept of well-being and its mechanism of action in the school environment, has been notably absent from the literature on wellbeing education. While authors have critiqued the concept itself (Craig, 2007(Craig, , 2009Hayes, 2008, 2009a;Watson et al, 2012), what this study adds is indication of the degree to which the idea and assumptions of a neoliberal capitalist conceptualisation of well-being, namely individualism, moralism and bio-economism, have seeped into the primary education system. This is perhaps unsurprising as, as Sointu (2005) first pointed out almost 2 decades ago, the idea of well-being as a "normative obligation" (p. 255) has been creeping into the public conceptual lexicon for many years.…”