China, between Bombay cinema and the world

Govil, Nitin

doi:10.1093/screen/hjz018

Cited by 2 publications

(1 citation statement)

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“…After that, Khan’s Secret Superstar was a tremendous hit, a film about a brilliant little girl growing up in a dysfunctional family but dreaming of being a singer-songwriter. At a Shanghai Cooperation Organisation summit, Chinese President Xi told Indian Prime Minister Modi that he ‘adored’ the movie starring Aamir Khan and wants to see other movies of that genre (such as Dangal ) in China (Govil, 2019; Lau, 2021; Shen & Chowdhury, 2020). The remarkable string of box office successes reinvigorated Chinese interest in Indian films and established Aamir Khan as the face of Bollywood in China (Gao, 2018).…”

Section: Indian Films’ Introduction To Chinamentioning

confidence: 99%

The Chinese Love Affair with Indian Films: A Promising Future

Yaqoub,

Jingwu,

Matusitz

2023

India Quarterly: A Journal of International Affairs

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This cross-sectional study examines the acceptance of Indian cinema among Chinese cinephiles to determine how the audience perceives and is influenced after watching Indian films. Researchers surveyed the local Chinese audience and collected 2,129 valid self-structured e-questionnaires. Respondents belonged to Mainland China. Results showed significant characteristics that make Indian movies attractive to about 50% of the Chinese population. Findings also indicate that Chinese people still welcome good stories from India in blockbuster Bollywood films, despite tense Sino-Indian relations. Indian cinema plays a significant role as a soft power bridging both nations. The Indian film industry will continue to evolve to satisfy the audience’s needs in the future.

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Section: Indian Films’ Introduction To Chinamentioning

confidence: 99%