2022
DOI: 10.1080/10286632.2021.2022651
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China’s ‘new cultural diplomacy’ in international broadcasting: branding the nation through CGTN Documentary

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Cited by 11 publications
(1 citation statement)
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“…By spreading propaganda repeatedly, foreign visitors can be influenced to learn more about China, embrace Chinese values, or hold a more pro-China stance (Edney, 2012). China can also utilise the metaverse to display interactive content or fake information to emphasise or exaggerate China's strengths, national power, and values (Honrada, 2022), particularly, China possesses a large number of cultural relics and has a long history, which are attractive to the international audience (Edney, 2012;Fliegel & Kříž, 2020;Zhu, 2022). The Chinese government can use the metaverse to produce appealing content to promote its culture and history, and thus, enhance its popularity in other countries.…”
Section: Effectsmentioning
confidence: 99%
“…By spreading propaganda repeatedly, foreign visitors can be influenced to learn more about China, embrace Chinese values, or hold a more pro-China stance (Edney, 2012). China can also utilise the metaverse to display interactive content or fake information to emphasise or exaggerate China's strengths, national power, and values (Honrada, 2022), particularly, China possesses a large number of cultural relics and has a long history, which are attractive to the international audience (Edney, 2012;Fliegel & Kříž, 2020;Zhu, 2022). The Chinese government can use the metaverse to produce appealing content to promote its culture and history, and thus, enhance its popularity in other countries.…”
Section: Effectsmentioning
confidence: 99%