2015
DOI: 10.1016/j.chieco.2015.07.001
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Chinese consumers’ preferences and willingness to pay for traceable food quality and safety attributes: The case of pork

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Cited by 127 publications
(110 citation statements)
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“…Their study show that young males and married respondents who have higher household incomes are more likely to trace information using the beef traceability system, whereas more educated females have a stronger desire to access more specific information related to fresh produce. Similarly, Wu et al [30] also indicated that age, monthly family income and education level are significant factors in explaining the preferences and WTP of Chinese consumers for traceability information. They found that young consumers or consumers with high income and education levels had a high WTP for traceable foods.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Their study show that young males and married respondents who have higher household incomes are more likely to trace information using the beef traceability system, whereas more educated females have a stronger desire to access more specific information related to fresh produce. Similarly, Wu et al [30] also indicated that age, monthly family income and education level are significant factors in explaining the preferences and WTP of Chinese consumers for traceability information. They found that young consumers or consumers with high income and education levels had a high WTP for traceable foods.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Recently, with import of pork due to free trade agreement (FTA) and consumer’s demand of high quality pork, producing high quality pork is becoming more and more important than quantitative production. According to the report of Wu et al (2015), preference and willingness to pay of consumers for pork consumption was significantly influenced by quality certification followed by appearance and traceability information. This tendency was also reported in the study of Papanagiotou et al (2013).…”
Section: Introductionmentioning
confidence: 99%
“…Perhaps this is because trust in positive information is still not high in China (Sirieix, Kledal, & Sulitang, 2011;Chen, 2013). For example, Wu, Wang, Zhu, Hu, and Wang (2015) found that the WTP for certified traceable food in China was very "limited". This therefore suggests that government and private entities involved in food safety labeling, information and consumer education have a substantial amount of work to do to gain the trust of the Chinese consumers.…”
Section: Resultsmentioning
confidence: 99%