2019
DOI: 10.5539/ijbm.v14n3p35
|View full text |Cite
|
Sign up to set email alerts
|

Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

Abstract: This study uses 360 choice experiment data gathered in five large Chinese cities of Beijing, Shanghai, Guangzhou, Wuhan and Kunming during the traditional Chinese holidays of spring 2016 to analyze respondents’ acceptance of almonds as a healthy snack food. The purchasing impact of Country of origin (COO), price, organic, brand, freshness, taste and consumer specific profile of education and their food expenses were examined. Mixed logit model was applied and the results show that: 1) there existed p… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 19 publications
(19 reference statements)
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?