Chinese Family Dynamics within RV Drive Tourism in Quaran-cation: Development of a Conceptual Framework in/post COVID-19 Tourism

Abstract

Tourism research needs to respond to COVID-19 pandemic influences on spending family holiday time. The widely recognised quarantine and social distance policies during the pandemic created a window of opportunity for Quaran-cation, referring to Quarantine vacation. The tendency of Quaran-cation, e. g. Recreational Vehicle (RV) tourism, applies, among others, to Chinese families who have cultivated the habit of avoiding mass tourism. The dearth of research into family travel within RV tourism calls for an interdisciplinary study using qualitative research strategies. In this chapter, a new conceptual framework of RV family tourism is presented which contributes to family tourism research. This research attempts to interpret Chinese family RV tourism in Quaran-cation linked with consumer behaviour as a response to more sustainable and resilient tourism post COVID-19. The conceptualisation of RV family tourism in a specific cultural context proposes directions for further research.