2024
DOI: 10.1177/09636625241237927
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Chinese scientists’ mediated participation in public outreach: Multiple direct and personal norm-mediated predictors

Xing Zhang,
Anfan Chen,
Jianbin Jin

Abstract: The rise of new media technologies has reshaped the landscape of science communication. There is little research on scientists’ outreach participation and its possible predictors in different media contexts. Based on a national survey of 8,533 scientists in China, this study examined multiple direct and personal norm-mediated predictors of scientists’ intentions to participate in public outreach via legacy media versus social media. Our findings revealed two consistent direct predictors (past outreach particip… Show more

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