Circularly polarized luminescence (CPL) has attracted tremendous attention because of its significant application prospect across multiple fields of three‐dimensional display, data storage, and information encryption. Chirality and luminescence are two necessary prerequisites for the generation of CPL. However, controlling these two factors simultaneously in a rational manner remains a challenge. Herein, we highlight the recent advances in the rational generation and regulation of CPL through the new concept, named matching rules, mainly including fluorescence‐selective absorption, circularly polarized fluorescence energy transfer, and chiral communication between excited state and ground state. An important commonality among these strategies is that they need a good overlap of the corresponding spectra between the luminescent part (fluorescence, phosphorescence, or CPL) and the chiral part (organic, inorganic, or organic‐inorganic hybrid materials), which can be contactless and separate. Different from most previous studies, no covalent or noncovalent interactions between the two parts are required, which makes them more facile and convenient. Finally, we summarize the main advantages of these strategies and the current challenges. We expect this concept to offer insightful and novel understanding and inspiration on CPL generation and regulation.