Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Two related poly͑phenylene-vinylene͒ ͑PPV͒ light-emitting polymers have been investigated by means of polarized optical spectroscopy. The purpose of the investigation was to investigate the nature of the interactions in thin films and to examine what impact the difference in side chain structure and molecular weight in poly͑2Ј-methoxy-5-2-ethyl-hexoxy͒-1,4-phenylene vinylene ͑MEH-PPV͒ and poly͑2-͑3Ј ,7Ј-dimethyloctyloxy͒-5-methoxy-1,4-phenylene-vinylene͒ ͑OC 1 C 10 -PPV͒ has on the electronic and optical properties of the two polymers. Aligning the polymers by dispersing them in anisotropic solvents and stretched films shows that the side chains have an impact on the relative orientations of the transition dipole moments. In anisotropic solvents the linear dichroism is larger for MEH-PPV than for the related polymer OC 1 C 10 -PPV, while in stretched films the opposite situation prevails. A lower polarization of the luminescence from OC 1 C 10 -PPV, relative to MEH-PPV, was also obtained independent of alignment medium used. The data therefore suggest that while mechanical stretching may align the OC 1 C 10 -PPV to a greater degree, the emitting species is distinct from the absorbing species. The circular dichroism ͑CD͒ spectra of both polymers undergo dramatic changes when the liquid phase and the solid state ͑film͒ are compared. The solution CD spectra shows no evidence of interchain interactions; instead the spectra of both systems indicate a helical conformation of the polymers. The CD spectra of films are dramatically different with the strong Cotton effect being observed. This points to the formation of an aggregate in the film, with an associated ground state interaction, an interchain species such as a physical dimer, or a more complex higher aggregate.