Effects of exogenous carbohydrates and various medium supplements on chlorophyll and carotenoid accumulation in three chlorophyllous callus phenotypes of Glycine max (L.) Merrill were studied. Glucose (filtered), at 3%, supported the highest level of chlorophyll and carotenoids in the NG and Y phenotypes, while only moderate levels of chlorophyll accumulated in the LG phenotype. Sucrose (filtered and autoclaved), at 3%, supported phenotypical levels of chlorophyll and carotenoids for all phenotypes. Ascorbic acid, at 75 mg/l, stimulated chlorophyll‐carotenoid accumulation for all phenotypes, while δ‐aminolevulinic acid was slightly toxic for pigment biosynthesis in the NG and LG phenotypes. In contrast, δ‐aminolevulinic acid supported chlorophyll‐carotenoid accumulation in the Y phenotype. A negative correlation (rXY) was evident between chlorophyll formation and callus growth for all phenotypes. Light intensity of 3,000 lux suppressed chlorophyll accumulation in the Y callus phenotype while an increase in pigment formation occurred in the NG and LG callus phenotypes. In comparison, light intensity of 700 lux supported chlorophyll accumulation in the Y callus phenotype. Carotenoid accumulation appeared to be coupled with chlorophyll formation in all callus phenotypes except for the Y callus phenotype when grown under the higher light intensity. All phenotypes accumulated chlorophylls a and b, α‐ and β‐carotene, lutein plus zeaxanthin, violaxanthin and neoxanthin as indicated by their respective absorption maxima. Under cultural conditions, the genetic mutation (yll) in these soybean callus phenotypes appeared to regulate carotenoid formation which in turn influenced chlorophyll stability.