Proceedings of the 24th ACM Conference on Economics and Computation 2023
DOI: 10.1145/3580507.3597674
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Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data

Abstract: We study how choice architecture that companies deploy during data collection influences consumers' privacy valuations. Further, we explore how this influence affects the quality of data collected, including both volume and representativeness. To this end, we run a large-scale choice experiment to elicit consumers' valuation for their Facebook data while randomizing two common choice frames: default and price anchor. An opt-out default decreases valuations by 14-22% compared to opt-in, while a $0-50 price anch… Show more

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