Choice boosts curiosity

Verdugo, Patricia Romero; Lieshout, Lieke L. F. van; Lange, Floris P. de; Cools, Roshan

doi:10.31234/osf.io/np8q6

Cited by 4 publications

(4 citation statements)

References 34 publications

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“…Despite not finding a relationship between dopamine synthesis capacity and curiosity, the behavioral analyses provided a replication of our previous work. First of all, we demonstrate that curiosity is a function of outcome uncertainty, such that curiosity increased with increasing outcome uncertainty (Kobayashi et al, 2019;Romero Verdugo et al, 2020;van Lieshout et al, 2020avan Lieshout et al, , 2018van Lieshout, Traast, et al, 2019). Additionally, curiosity was greater for positive information (gains) compared with negative information (losses; Charpentier, Bromberg-Martin, & Sharot, 2018;Marvin & Shohamy, 2016;van Lieshout et al, 2020a;van Lieshout, Traast, et al, 2019).…”

Section: Discussionmentioning

confidence: 64%

“…In a separate session, participants underwent an [ 18 F]DOPA PET scan to quantify their dopamine synthesis capacity. We investigated whether participants' dopamine synthesis capacity predicts the extent to which participants are curious about the outcomes, perhaps as a function of outcome uncertainty, outcome valence (gain/loss) and, potentially, expected value (Charpentier et al, 2018;Kobayashi et al, 2019;Romero Verdugo et al, 2020;van Lieshout et al, 2020a;van Lieshout, de Lange, & Cools, 2020b;van Lieshout et al, 2018;van Lieshout, Traast, et al, 2019). For each of these factors, the null hypothesis was that the extent to which people are curious, and show sensitivity to the effects that drive curiosity, would be independent of their dopamine synthesis capacity.…”

Section: The Present Experimentsmentioning

confidence: 99%

“…This question is based on prior work by Hikosaka (2009, 2011) and Charpentier and colleagues (2018), who demonstrated that the desire for knowledge in non-instrumental settings implicates the mesolimbic reward circuitry. We investigated to what extent curiosity and the motives underlying human curiosity, such as outcome uncertainty (Kobayashi et al, 2019;Romero Verdugo, van Lieshout, de Lange, & Cools, 2020;van Lieshout, de Lange, & Cools, 2020a;van Lieshout et al, 2018;van Lieshout, Traast, et al, 2019), outcome valence (Charpentier et al, 2018;Marvin & Shohamy, 2016;van Lieshout et al, 2020a, van Lieshout, Traast, et al, 2019 and expected value (Charpentier et al, 2018;Kobayashi et al, 2019;Romero Verdugo et al, 2020;van Lieshout, Traast, et al, 2019), correlate with an individual's dopamine synthesis capacity, measured with [ 18 F]DOPA positron emission tomography (PET).…”

Section: Introductionmentioning

confidence: 99%

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Does dopamine synthesis capacity predict individual variation in curiosity?

Lieshout

Bosch²,

Hofmans³

et al. 2020

Preprint

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Curiosity, which can be defined as intrinsically motivated information-seeking, is an important driving force in our everyday lives. Based on previous evidence demonstrating a link between information prediction errors and dopamine neuronal firing rates, we asked whether the drive to seek information varies with individual differences in dopamine synthesis capacity. In order to investigate this, we let participants perform a lottery task in which we independently manipulated outcome uncertainty, outcome valence (gains versus losses) and expected value, and asked participants to indicate their curiosity for each presented lottery. In a separate session, participants underwent an [18F]DOPA PET scan to quantify their dopamine synthesis capacity. We replicate previous behavioral results, showing that curiosity is a function of outcome uncertainty as well as outcome valence (gain versus loss). However, we found no evidence that curiosity or the sensitivity to outcome uncertainty, outcome valence and expected value was related to participants dopamine synthesis capacity in the ventral striatum, the caudate nucleus or the putamen. These findings stress the need for further studies into the role of dopamine in (different types of) curiosity.

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Section: Discussionmentioning

confidence: 64%

Section: The Present Experimentsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Does dopamine synthesis capacity predict individual variation in curiosity?

Lieshout

Bosch²,

Hofmans³

et al. 2020

Preprint

Self Cite

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show abstract

“…Consumer behavior is complex (Schiffman & Wisenblit, 2019). Apart from product attributes, the authors identify potential factors that may shape consumer preference for Mixue: curiosity (Polman et al, 2022;Romero Verdugo et al, 2020) and fads (Mercure, 2018).…”

Section: Discussionmentioning

confidence: 99%

Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth

Christopher,

Simamora

2024

J. Ek. Perush.

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Companies position their brands to consumers using points of difference, attributes, or advantages that consumers strongly associate with the brand and cannot be found in competing brands. Mixue is an ice cream brand that enjoyed significant attention in early 2023. The question is, why did this ice cream outlet receive spectacular attention in such a short time? To answer this question, based on the theory of consumer behavior models that asserts that a company's marketing efforts influence consumer decision-making, the authors theorize that the intentionally created point of difference (PODs) boost consumer preferences. To confirm that applied theory, the authors collected data from 136 respondents who have visited Mixue outlets by distributing questionnaires via Google Forms. The partial least square (PLS), with the help of WarpPLS 7.0 and SPSS 26, reveals that intrinsic and extrinsic product attributes positively and significantly impact consumer preferences. However, these controllable variables only account for 32% of consumer preference and 68% of unidentified non-POD factors. The challenge for the company in maintaining success in the long term is to enhance its uniqueness by increasing the contribution of the PODs. Other researchers are suggested to investigate non-POD factors.

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Uncertainty increases curiosity, but decreases happiness

Lieshout

Lange

Cools

2021

Sci Rep

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You probably know what kind of things you are curious about, but can you also explain what it feels like to be curious? Previous studies have demonstrated that we are particularly curious when uncertainty is high and when information provides us with a substantial update of what we know. It is unclear, however, whether this drive to seek information (curiosity) is appetitive or aversive. Curiosity might correspond to an appetitive drive elicited by the state of uncertainty, because we like that state, or rather it might correspond to an aversive drive to reduce the state of uncertainty, because we don’t like it. To investigate this, we obtained both subjective valence (happiness) and curiosity ratings from subjects who performed a lottery task that elicits uncertainty-dependent curiosity. We replicated a strong main effect of outcome uncertainty on curiosity: Curiosity increased with outcome uncertainty, irrespective of whether the outcome represented a monetary gain or loss. By contrast, happiness decreased with higher outcome uncertainty. This indicates that people were more curious, but less happy about lotteries with higher outcome uncertainty. These findings raise the hypothesis, to be tested in future work, that curiosity reflects an aversive drive to reduce the unpleasant state of uncertainty.

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Choice boosts curiosity

Cited by 4 publications

References 34 publications

Does dopamine synthesis capacity predict individual variation in curiosity?

Does dopamine synthesis capacity predict individual variation in curiosity?

Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth

Uncertainty increases curiosity, but decreases happiness

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