Choice of Product Variety for the Durable-goods Monopolist

Casado-Izaga, F. Javier; Torre, Ana Isabel Saracho de la

doi:10.1007/s712-002-8219-3

Cited by 1 publication

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“…Monopoly of durable goods market is approached, as regards sellers with effect over the diversification strategy of these goods by Casado-Izaga and Saracho (2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Endowment with Durable Goods as Welfare Indicator. Empirical Study Regarding Post-Communist Behavior of Romanian Consumers

Gabor

2013

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The endowment of households with durable goods isfor comparison regionally, nationally or globally-a "barometer" of the standard of living in a country, with major implications both at micro and macroeconomic level being an important statistical indicator for the "actors" of this market. Particularities of the Romanian market (structure of households compared to EU media with direct implications over the degree of endowment, acquisition through "credit only with identity card", lack of some basic commodities, outfit with "second-hand" commodities, the first "Black Friday" takes places 22 years after the collapse of communism etc.) influences a buying decision of the Romanian consumer and reveals a post-communist consumption behavior. Implications of this market are both social and micro and macroeconomic as they reflect the living standard, conditions of life and life quality of population. In order to prove this aspect I carried-out a sampling based marketing research by using a sample of 300 households' representative at the urban level, using double sampling schemes, stratified sampling and quota sampling. The results of the research emphasize significant differences among Romanian households, according to socio-demographic characteristics of the head of household, related to variables of buying process (place, favorite brands, period of acquisition, buying power etc.). These marketing and sociodemographic variables are integral part of the consumer's decision buying process, acknowledged as endogenous and exogenous variables, process whose purpose is reflected in the degree of endowment with durables and therefore the economic and social welfare of population.

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“…Monopoly of durable goods market is approached, as regards sellers with effect over the diversification strategy of these goods by Casado-Izaga and Saracho (2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Endowment with Durable Goods as Welfare Indicator. Empirical Study Regarding Post-Communist Behavior of Romanian Consumers

Gabor

2013

View full text Add to dashboard Cite

show abstract

Choice of Product Variety for the Durable-goods Monopolist

Cited by 1 publication

References 9 publications

Endowment with Durable Goods as Welfare Indicator. Empirical Study Regarding Post-Communist Behavior of Romanian Consumers

Endowment with Durable Goods as Welfare Indicator. Empirical Study Regarding Post-Communist Behavior of Romanian Consumers

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