“…Several studies have shown that consumers of health insurance exhibit price-sensitivity. Historically, the majority of this evidence has come from the United States [7][8][9][10], however more recently similar effects have been found in certain European (Dutch, German, and Swiss) markets [11][12][13][14][15][16]. However, price sensitivity in the Dutch system has been found to be comparatively low [11,17], potentially the result of historically more robust risk equalization, which helps limit price variation between insurers.…”