Reinforcers affect behavior. A fundamental assumption has been that reinforcers strengthen the behavior they follow, and that this strengthening may be context-specific (stimulus control). Less frequently discussed, but just as evident, is the observation that reinforcers have discriminative properties that also guide behavior. We review findings from recent research that approaches choice using nontraditional procedures, with a particular focus on how choice is affected by reinforcers, by time since reinforcers, and by recent sequences of reinforcers. We also discuss how conclusions about these results are impacted by the choice of measurement level and display. Clearly, reinforcers as traditionally considered are conditionally phylogenetically important to animals. However, their effects on behavior may be solely discriminative, and contingent reinforcers may not strengthen behavior. Rather, phylogenetically important stimuli constitute a part of a correlated compound stimulus context consisting of stimuli arising from the organism, from behavior, and from physiologically detected environmental stimuli. Thus, the three-term contingency may be seen, along with organismic state, as a correlation of stimuli. We suggest that organisms may be seen as natural stimulus-correlation detectors so that behavioral change affects the overall correlation and directs the organism toward currently appetitive goals and away from potential aversive goals. As a general conclusion, both historical and recent choice research supports the idea that stimulus control, not reinforcer control, may be fundamental.