Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices

Hamilton, Rebecca; Koukova, Nevena T.

doi:10.1007/s11747-007-0083-8

Cited by 23 publications

(22 citation statements)

References 27 publications

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“…In some cases, respondents are first shown individual products and then the same products in a package to determine how packaging can change demand. Examples include Hamilton and Koukova [10] who analyse students' perceptions of the relative importance of bundle elements; Fojcic and Proff [11] and Sheng and Pan [12] who both test how bundling could increase product diffusions of a new product; and Janiszewski and Cunha [13] who focus on price discounts in the evaluation of bundles. However, it is not necessary to test respondents' preferences for individual product elements.…”

Section: IImentioning

confidence: 99%

A stated preference experiments for mobility-as-a-service plans

Matyas

Kamargianni

2017

2017 5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS)

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Abstract-As the Mobility as a Service (MaaS) concept gains wider acceptance, there is increased demand for understanding more about MaaS subscription plans. This paper presents the design of a stated preference (SP) experiment that captures the complex decision making process of purchasing MaaS products. It uses a prompted recall smartphone based travel survey tool that is expanded by a SP experiment regarding MaaS plan choices. Respondents are presented with repeated choices between four hypothetical MaaS plans out of which three are fixed plans and one is a menu option. This approach allows for testing people's preferences and willingness to pay for flexibility. The attributes of the plans include transport modes and amounts, mode specific features (e.g. 10-minute taxi guarantee), transferability (meaning how much of left over mode-attributes can be transferred to the next month), special prizes (e.g. a free dinner for two) and the price of the plan.

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Section: IImentioning

confidence: 99%

A stated preference experiments for mobility-as-a-service plans

Matyas

Kamargianni

2017

2017 5th IEEE International Conference on Models and Technologies for Intelligent Transportation Systems (MT-ITS)

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“…Mixed-bundling has the highest profitability among the other two strategies (Chen & Riordan, 2013;Venkatesh & Kamakura, 2003;Yang & Ng, 2010). Furthermore, research participants preferred mixedbundling over pure-bundling (Hamilton & Koukova, 2008;Venkatesh & Mahajan, 1993).…”

Section: Bundlingmentioning

confidence: 99%

“…Most of the previous research on bundling discusses tangible products, services, and information (Adilov, 2011;Arora, 2011;Chang & Yang, 2012;Chung et al, 2013;Hamilton & Koukova, 2008;Koukova et al, 2008;Sheng & Pan, 2009). Although some bundles include experience products, there is no particular term for this specific kind of bundling.…”

Section: Bundlingmentioning

confidence: 99%

Competition and Cooperation in Economics and Business

Husodo¹,

Gitaharie²,

Gani³

et al. 2017

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Although all care is taken to ensure integrity and the quality of this publication and the information herein, no responsibility is assumed by the publishers nor the author for any damage to the property or persons as a result of operation or use of this publication and/or the information contained herein. Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 v Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 ix Preface This book is one of the five volumes of proceedings that provides an opportunity for readers to engage with selected papers presented at the 1st Asia-Pacific Forum for Research in Social Sciences and Humanities (1st APRISH) conference held in Depok (Indonesia) on November 7-9, 2016. Quoting the theme of the conference "Competition and Cooperation in the Globalized World," this book would be a valuable contribution to get a better understanding of the future global challenges. Readers will find a broad range of research reports on topics ranging from globalization, poverty, population and some macroprudential perspectives on managing the risk of a more integrated world. One of the unique and valuable dimensions of this conference is the capability for blending the chemistries among educators, students, and researchers from around the world to discuss globalization in a broad spectrum. The reader will discover both common challenges and creative solutions emerge from very diverse settings. The relevance of the conference's theme, towards an evidence-based society, for a variety of disciplines, is reflected in the diverse range of papers that have been submitted for publication. These serve to demonstrate the natural attraction of the conference for sharing ideas and findings within an international community. Overall, the conference was undoubtedly very successful. Plenary lectures and presentations were successfully bridging the gap between the different fields of social sciences, making it possible for non-experts in a given area to gain insight into new areas. Also, among the speakers there were some young scientists, namely, doctoral, master's and undergraduate students, who bring new perspectives to their fields. Terms of use: Documents in EconStor may Competition and Cooperation in Economics and Competition and Cooperation in Economics andThe editors would like to thank all those who have contributed to submit full papers for this conference. We rece...

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“…One way for providers to satisfy this demand is to offer integrated value bundles-consisting of services and physical goods (Hamilton and Koukova 2008)-as value propositions to their customers. Value bundles can be seen as an intermediate between pure physical products and pure intangible services.…”

Section: Value Bundles As Integrated Solutions For Customersmentioning

confidence: 99%

“…As stated in the introduction, integrated value bundles comprise services as well as physical goods (Hamilton and Koukova 2008), which together are found to be valuable by customers.…”

Section: Characteristics Of Value Bundlesmentioning

confidence: 99%

The challenge of conceptual modeling for product–service systems: status-quo and perspectives for reference models and modeling languages

Becker

Beverungen

Knackstedt

2009

Inf Syst E-Bus Manage

134

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Confronted with decreasing margins and a rising customer demand for integrated solutions, manufacturing companies integrate complementary services into their portfolio. Offering value bundles (consisting of services and physical goods) takes place in integrated product-service systems, spanning the coordinated design and delivery of services and physical goods for customers. Conceptual Modeling is an established approach to support and guide such efforts. Using a framework for the design and delivery of value bundles as an analytical lens, this study evaluates the current support of reference models and modeling languages for setting up conceptual models for an integrated design and delivery of value bundles. Consecutively, designing modeling languages and reference models to fit the requirements of conceptual models in product-service systems are presented as upcoming challenges in Service Research. To guide further research, first steps are proposed by exemplarily integrating reference models and modeling languages stemming from the service and manufacturing domains.

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Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices

Cited by 23 publications

References 27 publications

A stated preference experiments for mobility-as-a-service plans

A stated preference experiments for mobility-as-a-service plans

Competition and Cooperation in Economics and Business

The challenge of conceptual modeling for product–service systems: status-quo and perspectives for reference models and modeling languages

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