“…Sensitivity appears in several studies, and its higher adoption could be related to the importance of correctly predicting the customers who will drop out, i.e., the proportion of dropouts that truly dropout. This metric was referred to as sensitivity in certain studies [41,41,50,85,101,103,104,106,108,109,116,117,119], recall [26,45,69,72,75,76,105,105,107,111,114,121], or true positive [12,25,77,82,102,111,112,113,115].…”