The role of light–dark (LD) cycles and food deprivation in the regulation of diel feeding rhythms in greenback flounder Rhombosolea tapirina (Günther 1862) was examined. A computerized monitoring system was developed to record uneaten pellets, and food intake was estimated as the difference between pellets presented and those uneaten. Three groups of five fish each (75–281 g) were exposed sequentially to the LD cycles: LD 12:12, LD 12:12 (scotophase advanced by 9 h), LD 6:18, DD, LD 6:6:6:6, LL and LD 12:12 (return to the initial cycle). Illumination was 120 lux at the water surface (complete darkness at scotophase), and water temperature was 15 ± 1 °C. Fish fed mainly during the light hours under LD 12:12 and resynchronized to the scotophase‐advanced LD 12:12 regime after about 12 h. Feeding started at the onset of light and extended to the early scotophase under LD 6:18. A circadian feeding rhythm was detected in fish under DD and LD 6:6:6:6 regimes. Under the LL regime, two groups of fish displayed arrhythmic feeding patterns and did not resynchronize to LD 12:12 for at least 13 days. In contrast, the third group of fish exhibited a circadian feeding rhythm under the LL regime and immediately re‐entrained to LD 12:12. Fish were deprived of food for a single period of 26–57 h once feeding patterns had been established under LD 12:12, LD 12 : 12 (scotophase advanced by 9 h) and DD regimes, and feed delivery was resumed during the scotophase or subjective night; the timing of feeding rhythms was shifted by the reintroduction of feed, but progressively resynchronized to the LD cycles. The results suggest that the greenback flounder is a diurnal feeder, that a LD 12:12 cycle is a potent environmental cue to entrain circadian feeding rhythms, and that a biological clock is involved in the timing of feeding.