The relevance of research is determined by the risk of any organisation being affected by the negative effects of overproduction. This requires businessmen to quickly identify and solve related problems by carrying out structural reorganisation of their companies. As such, the main goal of the article is to research the problematic of the overproduction crisis, which is concluded by such objectives as crisis consequences for government and manufacturing organizations evaluation, and development of recommendations regarding the structural reorganization of organizations in the current conditions. The main research methods are graphical and tabular methods, as well as synthesis and analysis in combination in a complex approach, which allows to study crisis processes in order to optimise the company's activity through effective structural reorganisation. The main results of the research are the study of the concept of overproduction crisis and its problematic consequences for the country and the industry. The analysis of the influence of overproduction on the production and trade organisation and the development of proposals for the structural reorganisation of the company in crisis conditions. Organisational reconstruction in the modern environment was studied through the use of careful management, careful problem solving, visual management, quick configuration tool, autonomy, process balancing, careful quality assurance, careful human resource usage, careful supply chain management and production flexibility. Organisational restructuring can also be aimed at the implementation of digital technology, which can be categorised by the scenarios of forecasting, waste analysis and redistribution. Organisational restructuring in the modern environment has been studied through the use of careful management, careful problem solving, visual management, quick configuration tool, autonomy, process balancing, careful quality assurance, careful human resource usage, careful supply chain management, and production flexibility. In order to prevent the influence of crisis occurrence through changes in organisational structure, these procedures were proposed: assembly line load stabilisation, manufacturing analysis and 5S system. The results of this article and the conclusions based on them may be of practical value for students studying the peculiarities of effective financial management in the conditions of crisis, as well as for businessmen interested in maintaining their financial results, maximising profits, preventing crisis problems and optimising business activity through changes in the company structure.