The Business transformation from traditional (take, make, use, and dispose) to a circular economy model has become a global discussion. This is due to an increase in various parties such as government institutions, scholars and business sectors towards environmentally friendly business practices. Recently, research that has been discussing circular economy is dominated by benefits and challenges as the focus of the investigation, so how to design a business based on circular economy principles is difficult to understand. This study aims to analyze how the circular economy is applied to companies. By using case studies from two recycling companies, this research confirms several strategies adopted by the company in the circular economy transition process. This finding broadens our understanding of how to conduct business transformation based on the circular economy. The results of this study, however, are not a static framework, so further research is very possible.