“…Sustainability fundamentally challenges incumbents' conventional operations because it requires the development of new knowledge and the unlearning of old business practices (Mousavi & Bossink, 2017; Shrivastava & Scott, 1992; Siebenhüner & Arnold, 2007). Renewal for sustainability has been found to require incumbents to redesign their business model and value creation (Hofmann & Jaeger‐Erben, 2020; Ranta et al, 2020), business and technical operations (Albino et al, 2009; Shrivastava & Scott, 1992), as well as stakeholder relationships, networks, and business ecosystems (Aarikka‐Stenroos et al, 2021; Kaipainen & Aarikka‐Stenroos, 2021). In practice, incumbents often attempt renewal through incremental innovations and circular extensions to their linear business models, such as the usage of recycled materials, extended product lifecycles, and improved waste management (Rovanto & Bask, 2020; Schaltegger & Wagner, 2011).…”