Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects

Using a Unified Model of TPB, NAM, and SOBC to Investigate the Energy-Saving Behaviour of Urban Residents in Vietnam: Moderation Role of Cultural Values

“…The TPB proposes that individuals tend to comply with the expectations and behaviours of their important persons [19]. When an individual perceives a positive expectation and approval about a behaviour from significant persons, they will have a favourable attitude towards that behaviour, and therefore increase the likelihood of performing the behaviour [25].…”

Using a unified model of TPB, NAM and SOBC to understand students’ energy-saving behaviors: moderation role of group-level factors and media publicity

“…If individuals have more favorable attitude toward a specific behavior, the intention and the likelihood to perform such behavior will become higher (Ru et al, 2018). Some previous studies illustrated the significance of attitude toward energy saving in predicting individuals' proenvironmental intention (Nketiah et al, 2022;Ru et al, 2018;Si et al, 2021;Sultan et al, 2021;Wang et al, 2018a) and establishing proenvironmental behavior (Goh et al, 2022;Wang et al, 2018c) in different various, such as energy-saving behaviors at workplace, organic food consumption or mask saving. Likewise, according to the NAM model, personal norms is a critical construct that drives individuals carry out altruistic and environmentally friendly behaviors.…”

“…Since individuals’ energy-saving behaviors are affected by psychological antecedents (Wang et al , 2018c), it is essential to explain the role of both externally and internally psychological stimulus for energy-saving behaviors (Ru et al , 2018; Wang et al , 2018a). The TPB and NAM are determined as two most influential theories in the behavioral psychology, which have been widely used in previous studies to examine the effects of different antecedents on different proenvironmental behaviors, such as green consumption behavior, waste separation behaviors and energy-saving behaviors (Duong et al , 2022; Goh et al , 2022; Nketiah et al , 2022; Ru et al , 2018; Wang et al , 2018c). The former theory posits that individuals are willing to undertake a behavior, such as energy-saving behavior, for personal motives (i.e.…”

“…The core psychological constructs in both models are therefore designated as the antecedents to understand energy-saving intentions and behaviors in our study's conceptual framework. In the proenvironmental behavior literature, the integration of TPB and NAM has been validated to investigate the predictors of energy-saving IJESM 18,1 intentions and behaviors (Ru et al, 2018;Wang et al, 2018cWang et al, , 2018a) and many other proenvironmental and prosocial behaviors, such as investing in municipal solid waste to energy projects (Nketiah et al, 2022), green consumption (Duong et al, 2022), waste separation behaviors (Goh et al, 2022) and mask-saving intentions and behaviors (Si et al, 2021). A review of these studies illustrates that although the TPB provides a rational-choice model considering the human behavior as the outcome of individuals' cost-benefit analysis and thus offers a rational basis for understanding how psychological antecedents contribute to the establishment of individuals' proenvironmental behaviors, this theory ignores the role of nonrational, noncognitive, emotional and altruistic motives in forming behaviors (Rezaei et al, 2019).…”

“…It is crucial to acknowledge that theory of planned behavior (TPB) and norm activation model (NAM) have become the most ascertained psychological paradigms for examining the antecedents of environmentally friendly or/and prosocial behaviors (Goh et al , 2022; Nketiah et al , 2022; Si et al , 2021). The core psychological constructs in both models are therefore designated as the antecedents to understand energy-saving intentions and behaviors in our study’s conceptual framework.…”