City Brand as a Promotional Strategy: A Perception of the Tourist in Peru

Gamarra-Ramirez, Maria Elena Silvia; Peralta-Ugaz, Woendy; Cordova-Buiza, Franklin; Auccahuasi, Wilver

doi:10.1007/978-3-031-43733-5_8

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-3-031-43733-5_8

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City Brand as a Promotional Strategy: A Perception of the Tourist in Peru

Maria Elena Silvia Gamarra-Ramirez,

Woendy Peralta-Ugaz,

Franklin Cordova-Buiza

et al.

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City Brand as a Promotional Strategy: A Perception of the Tourist in Peru

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