2020
DOI: 10.30924/mjcmi.25.s.4
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City brand image formation by urban heritage initiatives

Abstract: In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. The truth is, the image of a city is shaped by different historical, political, demographic, sociological, and economic factors which make up what we perceive as the … Show more

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Cited by 2 publications
(2 citation statements)
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“…It is composed of the sum of the cultural characteristics, economic conditions, industrial distribution, geographical conditions, living conditions, government capacity and other elements of the city, and its overall impression and evaluation in people's hearts [9]. It is the representation of urban function, nature, and civilization and represents the comprehensive competitiveness of the city [10][11][12]. The city brand is the most important intangible asset and key resource of a city.…”
Section: City Brandmentioning
confidence: 99%
“…It is composed of the sum of the cultural characteristics, economic conditions, industrial distribution, geographical conditions, living conditions, government capacity and other elements of the city, and its overall impression and evaluation in people's hearts [9]. It is the representation of urban function, nature, and civilization and represents the comprehensive competitiveness of the city [10][11][12]. The city brand is the most important intangible asset and key resource of a city.…”
Section: City Brandmentioning
confidence: 99%
“…In other words, fascist relativism, which could advocate both modern and traditional movements, naturally sought a simpler, modernized (Mras, 1961). Visually, in Benghazi, …the image of a city is shaped by diff erent historical, political, demographic, sociological, and economic factors which make up what we perceive as the brand image of a city (Černikovaitė & Karazijienė, 2020). Iconic buildings, as shown in the image (Figure 9), diff er from monuments as they symbolize the place where they are built on a city scale, buildings that have historic values that inspired their signifi cant place.…”
Section: Diversitymentioning
confidence: 99%