City Marketing

Abstract

Since the 1970s city marketing has grown in size and importance. A historical contextualization considers the selling of the frontier city, the resort, the suburb, and the industrial city. The article explores the symbolic reconstruction of cities through a discussion of strategies and tactics of city marketing. Marketing strategies include the promotion of the postindustrial city, the global city, the business city, the good city, the green city, the cosmopolitan city, and the city of culture. The tactics of city marketing include namings, slogans, logos, and the construction of iconic buildings. The article discusses what city marketing reveals about social power in cities.

City Marketing In Tourism: A Literature Review About Periodical Concept And Definition

“…It is also about managing a place or destination and providing access to services and facilities that facilitate tourist visits. 2015 Short (2015) At present, although naming remains important, the application of city marketing standards includes the development of media and the creation of slogans or taglines and logos or series of images that contain the features of a city. even today, there are companies that specialize in branding and city branding.…”

“…Third period, since 2011 until 2018 there has been a development of the definition of city marketing conducted by experts such as Hospers (2011), Balencourt & Zafra (2012), City Government of Melbourne (2013), Short (2015), Kompaniets &Rauhut (2016), andZenker (2018). Whereas in third period, 2011-2018 the concept of city marketing is containing functions in marketing management, clearer and more measurable, considering the interests of all stakeholders (residents, investors, and visitors) especially tourists.…”