Clarifying likert scale misconceptions for improved application in urban studies

Alabi, Abimbola T.; Jelili, M. O.

doi:10.1007/s11135-022-01415-8

Cited by 25 publications

(13 citation statements)

References 28 publications

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“…The second part includes questions that cover the measurement scale of the study. To measure the independent variables and dependent variables, a five-point Likert scale was used (Alabi and Jelili, 2023). This scale consists of five options, which are as follows: Strongly disagree, and given number (1); Disagree, and given number (2); Neutral, and given number (3); Agree, and given number (4); and Strongly Agree, and given number (5). …”

Section: Methodsmentioning

confidence: 99%

Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk

Almrafee

2024

JIMA

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Purpose This study aims to examine the effect of several factors on Muslims' intentions to invest in the Hajj fund Sukuk, Jordan. The study's hypothesis and model were derived from previous studies. Design/methodology/approach The present study was undertaken based on a self-administered questionnaire of 356 Jordanians who are Muslims and non-investors in Hajj Fund Sukuk. The sample was selected using a purposive sampling method. The data were analyzed using Smart-PLS version 4. Findings The results indicated that social influence, knowledge, religion and return on investment significantly affect the purchase intention of Jordanian Muslims to invest in Hajj Fund Sukuk. Research limitations/implications There are some limitations to this study. First, the study was done in Jordan; thus, additional research might be conducted in other parts of the Islamic world to learn more about the perception of investing in Islamic Sukuk, particularly Hajj Sukuk. Second, while the present study used a quantitative research technique to achieve its purpose, it would be advantageous if the researchers used more qualitative techniques, such as interviews or focus groups, in the future to explore additional factors that may impact Muslims' intent to invest in Hajj Fund Sukuk. Practical implications The findings of the current study could help practitioners in the Islamic sukuk industry by identifying the key factors that encourage Muslims to invest in Hajj sukuk. They may use the results of this study in the formulation of marketing policies and the development of marketing strategies to persuade more investors to invest their money in these sukuk. Originality/value To the best of the author’s knowledge, this is the first study carried out to better understand the main factors that may influence Muslims to invest in Hajj Sukuk in the Jordanian context. Hence, this study contributes to increasing the body of knowledge in the area of Islamic marketing in general and in the field of Islamic sukuk investment specifically.

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Section: Methodsmentioning

confidence: 99%

Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk

Almrafee

2024

JIMA

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“…These were conceptualized as perceptual aspects and assessed through indices. This method is widely employed in various studies for measuring attitudes as demonstrated by previous studies (Thang, 2022;Thi, 2023;Alabi, 2023). The website, designed for assessing regular student scores at Cantho University of Technology, was put into operation to assess its practical problem-solving capabilities and its effectiveness in supporting student management.…”

Section: Evaluation Methodsmentioning

confidence: 99%

<span>Development and evaluation of digitally managing university extracurricular activities</span>

Nguyen,

Lam

2024

Dong Thap University Journal of Science

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Assessment and Grading website has been developed using a web-based platform, designed to facilitate the evaluation of extracurricular activities related to students’ academic performance at Cantho University of Technology. This approach has allowed the university to streamline its grading process with a centralized online application, encompassing all essential contingencies, including the consolidation, storage, and retrieval of transcripts from previous academic years, along with supporting evidence of student activities. This has resulted in increased transparency and flexibility in terms of time and location for processing. Users have highly praised the website's contribution and its supporting role, with satisfaction levels exceeding 90% across various criteria: (1) they highly satisfied with the website's utility and convenience. (2) The website has improved grading and review processes, reduced printing costs, facilitated document retrieval, allowed for the comparison of student activity evidence, optimized storage space, and streamlined procedures. (3) It has played a crucial role in enhancing accuracy and transparency in student grading, significantly contributing to the digital transformation efforts, making the management of student extracurricular activities at the university more essential and efficient.

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“…The midpoint (neutral) of 1-5 points on the Likert scale is recommended for ordinal scale measurement. The neutral choice allowed free respondents choice according to their opinion (Alabi & Jelili, 2022;Chyung et al, 2017).…”

Section: Methodsmentioning

confidence: 99%

Social Factors and Social Media Usage Activities on Customer Path 5A Continuity Due to E-Marketing Communication

Purnomo

2022

IJSSB

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The customer path 5A approach proposed the customer's personalization and communication on social media marketing. The previous studies suggested the influence of customer's social factors were age, gender, income, and occupation on customer path 5A due to X's e-marketing communication. This study added social media usage activity. However, the previous study did not analyze the customer's role in path 5A phase continuity. This study examined the influence of social factors and social media usage activity on the consumer path 5A continuity due to restaurant X's e-marketing communication. The research method was quantitative, with a survey of 400 samples. The samples were taken from Instagram followers and average monthly visitors of restaurant X in 2021, or 11,400 people. The one-way ANOVA tests found that customers' social factor was significantly different in influencing customer path 5A was the occupation. The social media usage activity was another factor influencing customer path 5A was the internet spending category. The two customer factors influenced the partial customer path 5A category and did not denote the customer path 5A phase continuity as the previous study suggested. Further research is needed to explain the reason for the discontinuity between each customer Path 5A's phase.

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Clarifying likert scale misconceptions for improved application in urban studies

Cited by 25 publications

References 28 publications

Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk

Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk

<span>Development and evaluation of digitally managing university extracurricular activities</span>

Social Factors and Social Media Usage Activities on Customer Path 5A Continuity Due to E-Marketing Communication

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