Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

Mykkänen, Markus; Vos, Marita

doi:10.1108/s2398-391420170000002007

Cited by 1 publication

(1 citation statement)

References 26 publications

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“…and the worker's subjectivity (socio-demographic background, motivation, role models, identity, etc.). These changes also force professionals to develop new skills and competencies (Mykkänen & Vos, 2017) that are increasingly diverse and complex (Cornelissen, 2008). Communicational skills and competences are at the centre: relationship building, project leading, planning, etc., as are technological competences, such as managing social media and data analytics.…”

Section: The Engagement Turn In Work: Competences Skills Identities and Ethics Of Communication Professionalsmentioning

confidence: 99%

The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry

Edlom

2022

MaC

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Due to societal trends, such as digitalisation, platformisation, and active and co-creative audiences, new organisational practices have surfaced. This study examines how communication practitioners experience their changing work in a new communication environment in which participatory cultural norms are becoming standard in strategic communication. I argue that the requirements to produce audience engagement affect the communication work and the communication workers. This study uses the popular music industry as a case, and is based on interviews with communication practitioners as well as on the qualitative text analysis of reports and newsletters from the music marketing firm Music Ally to the music industry. The study shows that communication practitioners within the industry experience a duty to create audience engagement—an engagement imperative. Although the practitioners are highly skilled in digital communication and social media, they often see the development of digital promotional culture as a challenge and express a lack of a deeper understanding of engagement. This study highlights implications for their professional roles, competences, and identities as well as ethical implications regarding the exploitation of audiences in communication work.

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Section: The Engagement Turn In Work: Competences Skills Identities and Ethics Of Communication Professionalsmentioning

confidence: 99%

The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry

Edlom

2022

MaC

View full text Add to dashboard Cite

show abstract

Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

Cited by 1 publication

References 26 publications

The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry

The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry

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