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АннотацияЦель. На материале текста автобиографического повествования Л. Бородина «Без выбора» определить концепцию влияния прецедентной информации, представляемой именем собственным, на формирование способов и средств самопрезентации языковой личности автора. Процедура и методы. Прецедентный антропоним Н. Бердяев и книга Н. Бердяева «Самопознание: опыт философской автобиографии» рассматриваются как прецедентные феномены, создающие основу для интерпретационной деятельности читателя в понимании языковой личности автора. Используются описательный метод, методы контекстного и концептуального анализа. Результаты. На основе анализа семиотических моделей выявляются семантический потенциал и прагматические функции антропонима Н. Бердяев в тексте Л. Бородина. Установлены языковые средства (специальные маркёры) включения механизма множественной интерпретации языкового знака. Теоретическая и/или практическая значимость. Полученные результаты могут быть использованы в теории текста, при изучении языка писателя.
АннотацияЦель. На материале текста автобиографического повествования Л. Бородина «Без выбора» определить концепцию влияния прецедентной информации, представляемой именем собственным, на формирование способов и средств самопрезентации языковой личности автора. Процедура и методы. Прецедентный антропоним Н. Бердяев и книга Н. Бердяева «Самопознание: опыт философской автобиографии» рассматриваются как прецедентные феномены, создающие основу для интерпретационной деятельности читателя в понимании языковой личности автора. Используются описательный метод, методы контекстного и концептуального анализа. Результаты. На основе анализа семиотических моделей выявляются семантический потенциал и прагматические функции антропонима Н. Бердяев в тексте Л. Бородина. Установлены языковые средства (специальные маркёры) включения механизма множественной интерпретации языкового знака. Теоретическая и/или практическая значимость. Полученные результаты могут быть использованы в теории текста, при изучении языка писателя.
The article analyzes precedent anthroponyms of the Soviet origin in multimodal texts of American and British advertising. The study aims at analyzing precedent anthroponyms of the Soviet origin in English multimodal texts from the linguoaxiological and linguopragmatic points of view and from the standpoint of textual organization. The following research methods have been used: description and synthesis, linguistic methods of structural-semantic, contextual and cognitive-discourse analysis. The paper examines the precedent names of the Soviet origin (for instance, Lenin, Stalin, Brezhnev, Gorbachev, Yeltsin, and Kalashnikov). It also establishes their uses in commercial texts and highlights the linguistic means of satirical effect creation as the main pragmatic goal of English commercial and social advertising. The name of a political leader acquires different connotations and in most cases it is “demoted” due to the transfer of the name from the political context to the everyday one: gastronomic, material, kitsch-cultural, glamorous-erotic, etc. Names of the Soviet politicians are found in advertisements of cigarettes, pizza, alcoholic and nonalcoholic drinks, bags and other household items, including absorbent wipes. The article concludes that the image of the Soviet past in multimodal advertising texts in English acquires negative connotations. Besides, the analyzed texts emphasize that the communist ideology belongs to the system of anti-values.
The article examines the features of the functioning of precedent signs of high culture with the source sphere “F.M. Dostoevsky” in the media space. The subject of the study is media texts that use the precedents of the specified sphere (texts, statements, situations), the authorship of which is attributed to the writer. The purpose of the article is to identify “false” quotations as part of Dostoevsky's precedent world and analyze their high frequency in media texts. Media texts published in Russian publications, as well as materials from social networks and blogs, were used as the research material. Methods of contextual analysis of precedent phenomena and their “transformations”, the method of semantic and pragmatic interpretation were used for the analysis. To identify the “pseudo-citations”, literary studies of scientists devoted to the study of the creativity and biography of F.M. Dostoevsky were required. The scientific novelty of the work consists in the fact that it analyzes for the first time the “pseudo-precedent” cultural signs actively replicated in the media space with the source sphere “Dostoevsky” from the point of view of their ethical correctness and aesthetic value. The conducted research revealed the frequency of the use of Dostoevsky's “pseudo-citations” in the modern media space; in addition, several groups of the writer's “pseudo-citations” were identified according to the degree of unreliability of information. The research materials allowed us to conclude about the potential risks of replication of Dostoevsky's “pseudo-citations” acting as a means of political propaganda and ideological struggle. The results of the research can be used in the development of special courses in media linguistics, axiological linguistics and linguoethics.
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