Classification and Improvement Strategy for Design Features of Mobile Tourist Guide Application: A Kano-IPA Approach

Abstract

An increasing number of people are using mobile applications to obtain travel-related information and activities due to the prosperity of the internet and mobile technologies nowadays. The design, development, and improvement of mobile tourist guide application (MTGA) are particularly important for travel-related companies. As an emerging application scenario of mobile technologies in the field of tourism, existing research on MTGA lacks analysis of its specific design, especially from the perspective of users to investigate the microscopic design features and improvement strategies. The Kano model was adopted by prior studies to analyse product quality attribute, while importance-performance analysis (IPA) was used to prioritize quality attributes for improvement. However, due to the limitation of the Kano model in neglecting the attribute performance and importance and the weakness of IPA in considering only the one-dimensional quality attributes, the use of single approach has its shortcomings for analysing the design features of MTGA. We attempt to integrate Kano model and IPA to conduct a study on the classification and improvement strategy issues for the design features of MTGA. Particularly, we identify design features of MTGA first, propose a method to classify them, and determine their priorities for developing and improving as well. An online questionnaire survey is conducted. The paper extends research on Kano model and IPA into the domain of mobile application design and provides insights into management strategies about the design of MTGA, which also offers novel and important implications for travel-related companies to increase the users’ satisfaction by optimizing their mobile application design.

Service Optimization in Mobile Apps using Best Worst Method, Quality Function Deployment, and fuzzy goal programming

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“…The summary of study sources and the research gap is demonstrated in Table 2. 2021), (Tobing, 2015), Carvajal-Trujillo et al (2021), Lai (2015), Rasinger et al (2007), Um et al (2022), Kennedy-Eden and Gretzel (2021), Chen & Tsai (2019) , Alalwan (2020), Widarti and Emanuel (2020), Li and Xiao (2020) In this section, the methodology applied in the present study is presented. The methodology starts with data collection, preparation and distribution of questionnaires, and how to select the respondents and interviews with experts.…”

Analysis of Kenaf Farmer’s Satisfaction With Conventional Fiber Machine

“…The IPA-Kano integration model follows the model developed by Y. . Many kinds of research on the integration of IPA-Kano have been carried out, including to test satisfaction in various fields, including services (Roy et al, 2020;Cheng et al, 2019;Tseng, 2020;Yin et al, 2016) and product development (Li & Xiao, 2020;Akmal et al, 2017). So far, the IPA-Kano method in the agricultural world is still limited (Ganestyani et al, 2019).…”

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“…1. Introduction E-commerce platform (ECP) is commonly considered to play a critical role as the major transaction medium in the digital economy (Kim and Lee, 2002), within which, consumers can not only complete shopping operations, but more importantly, they are able to access knowledge and experiences from others to make more informed purchase decisions in terms of the consumer-generated online reviews (Li and Xiao, 2020). Currently, most online vendors are inciting consumers to participate in such a value co-creation behavior on their ECPs (Yesiloglu et al, 2021) and are highly motivated to understand and exploit this strategically critical resource (Oh and Yi, 2021).…”