In this study, a fast and non-destructive method was proposed to analyze rapeseed quality parameters with the help of NIR hyperspectral imaging spectroscopy and chemometrics. Hyperspectral images were acquired in the reflectance mode. Meanwhile, the region of interest was extracted from each image by the regional growth algorithm. The kernel partial least square regression was used to build prediction models for crude protein content, oil content, erucic acid content, and glucosinolate content of rapeseed. The results showed that the correlation coefficients were 0.9461, 0.9503, 0.9572, and 0.9335, whereas the root mean square errors of prediction were 0.5514%, 0.5680%, 2.8113%, and 10.3209 µmol/g for crude protein content, oil content, erucic acid content, and glucosinolate content, respectively. It demonstrated that NIR hyperspectral imaging is a promising tool to determine rapeseed quality parameters in a rapid and non-invasive manner.