“…In what follows, the authors outline the research findings exploring those visual appearance cues that influence people's expectations associated with, and the multisensory flavour perception of, beer. Although there is research exploring, for example, how (a) participants use beer colour to classify different types of beer (e.g., Nikolova, Gabrovam, Boyadzhiev, Pisanova, Ruseva, & Yanakiev, 2017), (b) training influences people's ability to sort beers (e.g., Honoré-Chedozeau, Desmas, Ballester, Parr, & Chollet, 2019;Lelièvre, Chollet, Abdi, & Valentin, 2009 1 ;Spence, 2019a), and (c) colour influences the perception of non-alcoholic birch beer (i.e., root beer) (Hyman, 1983), it is surprising how few published studies have actually assessed the expectations associated with beer, and the influence of visual appearance cues including colour on the perception of beer.…”