Stores sells consumer goods, mainly food products and other household products at retail. The products sold in stores vary greatly, in order to be time efficient in the fast-paced era and the current technological era requires artificial intelligence technology. In the artificial intelligence branch, there is a specific or detailed learning process known as deep learning. One of the branches of deep learning is the convolutional neural network(CNN). This research intends to employ a CNN architecture to facilitate and streamline the time and cost of the store’s product sorting process. The test is conducted with 1,050 product images divided into 35 labels and divided into three data, namely 80% data training 10% data validation and 10% data test. The image used is preprocessed with a size of 256×256 pixels. The data was trained with six convolution layers and an epoch of 50 with an execution time of 33 minutes so as to achieve an accuracy of 91.37%.