2018
DOI: 10.21108/jdsa.2018.1.9
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Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry

Abstract: The number of online review in online game industry growing significantly along with growing rateof internet adoption. With abundant number of data, one can acquire limitless insight, for example,information regarding of electronic word-of-mouth (e-WOM) whom greatly affecting consumerbehavior and business performance. Knowledge of e-WOM can be used as competitive intelligenceto deal with industrial competition. Therefore, this research answers how to classify e-WOM, whatare e-WOM aspects emerge in MMOFPS game,… Show more

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Cited by 5 publications
(3 citation statements)
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“…With the increase in online game availability, there is also significant growth in consumer reviews of those products (Manuel and Tricahyono, 2018). WOM communication allows players to share their feelings and excitement with others, potentially inviting new players to the game (Huang et al , 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
“…With the increase in online game availability, there is also significant growth in consumer reviews of those products (Manuel and Tricahyono, 2018). WOM communication allows players to share their feelings and excitement with others, potentially inviting new players to the game (Huang et al , 2017).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Terdapat bermacam-macam data yang digunakan dalam implementasi dalam penyelesaian task terhadap analisis sentiment tersebut. Macam-macam data yang digunakan adalah movie review [4], teks hadits [5,6], dan bahkan komentar di sosial media [7,8].…”
Section: Pendahuluanunclassified
“…In this study, the algorithm used for classification is Naïve Bayes Classifier. When viewed by its complexity, Naïve Bayes Classifier is simpler and conventional than other algorithms [13]. So that the computational time needed in the classification process will certainly be shorter.…”
Section: Introductionmentioning
confidence: 99%