Classifying relationships across cultures as successful and problematic: Theoretical perspectives and managerial implications

A dyadic approach to the impact of differences in organizational culture on relationship performance

“…This confirms the argument we often encountered in our interviews, in which trust was identified as the critical factor differentiating successful from unsuccessful relationships (cf. Leek et al, 2006). Our variables proxying cultural differences (or alternatively the match in culture) have the right sign, suggesting smaller differences in case both parties are satisfied, but these differences are again not significant.…”

Antecedents and consequences of commitment in marketing research services: The client's perspective

“…The implications for the managers of marketing research agencies are that they should avoid rigidity, be ready to co-operate, be flexible in their dealings with their clients and monitor the research quality. Moreover, they should be concerned with the implications of the relationship for their partners, not only with the results for their own company (Leek, Turnbull & Naudé, 2006). They need to recognize the line between the interests of both partners in the relationship.…”

Modelling the supply chain perception gaps

“…Some researchers [26,27] further underpin the strategic decision-making role of relationship in SCI in terms of supply chain design and configuration. Other researchers discuss the critical role that supply relations played in obtaining competitive advantage in today's fast changing business environment [28,29].…”