2016
DOI: 10.12737/21313
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Client-oriented organizational culture as a vector of transformation of Higher school

Abstract: In the article the role of organizational culture as a customer-oriented trajectory of management at university is considered. The authors analyze the main clients of the educational environment on the basis of which the model of customer-oriented organizational culture of the university is proposed, reflecting the structural platform of organizational culture, the integration of internal and external customers in the socio-cultural environment of the university, as well as sequential communications and transf… Show more

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