2015
DOI: 10.1002/jid.3060
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Client Perceptions of the Value of Microinsurance: Evidence from Southern Ghana

Abstract: The uptake of microinsurance in developing countries falls short of projections, which has recently made stakeholders focus on client value. This article investigates when and why clients of a micro life insurance product in Ghana perceive value, using data from focus group discussions. We show that value depends not only on costs and monetary benefits but also on the service quality, emotions and social benefits that are associated with the product. Perceptions of high or low value can be explained by how exp… Show more

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Cited by 5 publications
(3 citation statements)
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“…This sentiment is especially strong towards commercial insurance among economically disadvantaged populations [8]. Similar sentiments are echoed in studies on microinsurance [9] and microfinance [10], where individuals feel challenged to manage predictable risks or maintain relationships with insurance providers.…”
Section: Role Of Insurance In Addressing Unforeseen Events and Financ...mentioning
confidence: 98%
“…This sentiment is especially strong towards commercial insurance among economically disadvantaged populations [8]. Similar sentiments are echoed in studies on microinsurance [9] and microfinance [10], where individuals feel challenged to manage predictable risks or maintain relationships with insurance providers.…”
Section: Role Of Insurance In Addressing Unforeseen Events and Financ...mentioning
confidence: 98%
“…Takaful operators can run commercial and social functions simultaneously as the company still could earn the profit without neglecting its function as a social organization. 6 Studies on model of microtakaful services have been conducted by researcher included Giesbert and Steiner, 7 Pura and Gummerus, 8 Radermacher and Dercon, 9 Radermacher and Brinkmann, 10 Matul,et al 11 Gisbert and Steiner described two dimensions of microinsurance values that are unidimensional and multidimensional. Unidimensional value is the assessment of microinsurance participants by considering the benefits to cost.…”
Section: Developing Value Based Services For Indonesian Microtakafulmentioning
confidence: 99%
“…Outside Indonesia, a study by Giesbert and Steiner (2014) in Southern Ghana, reveals that clients have unrealistic expectations of insurance benefits, expecting compensation for a significant variety of damages, that are not covered by the policy. Initially, expectations lead to a highly-perceived opinion about the value of microinsurance.…”
Section: A Large Potential But Untapped Marketmentioning
confidence: 99%