Client projects: Student attitudes, learning outcomes, and project evaluations

Childers, Carla; Hartman, Katie; Hiler, Jacob L.; Andzulis, Mick

doi:10.1080/08832323.2019.1627996

Cited by 8 publications

(2 citation statements)

References 40 publications

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“…One way to achieve this is through real-time client research projects where organizations sponsor student-driven studies on topics in which the organizations have vested interests (Bove & Davies, 2009). These CSPs have been celebrated for their value as experiential learning devices that increase the critical and analytical thinking skills of students (Childers et al, 2020). Although CSPs have been shown to be an effective tool for marketing educators, much of this research is descriptive in nature.…”

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confidence: 99%

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Yuksel

Smith

et al. 2021

Journal of Marketing Education

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Student engagement is regarded as a critical educational outcome. However, it has proven to be elusive to educators within technical domains, such as marketing research and analytics, which has inspired the exploration of experiential course design elements. Client-sponsored projects (CSPs) have become a popular tactic to meet this objective in such courses. The authors utilize a mixed-methods design to examine CSPs and their effectiveness in marketing research and analytics courses. In Study 1, qualitative research yields student insights regarding the desired characteristics of a CSP. Study 2 illustrates that CSPs boost student engagement through perceptions of course relevance. However, students’ subjective interest in the client represented a boundary condition for this effect. That is, CSPs did not offer value to students who lacked inherent interest in the client. In Study 3, a discrete choice model analysis outlined what attributes make clients interesting for students. Finally, Study 4 utilizes a field experiment to identify project-framing tactics that increase student interest through enhanced client familiarity. A series of recommendations are provided to maximize the efficacy of CSPs to marketing research and analytics courses.

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confidence: 99%

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Yuksel

Smith

et al. 2021

Journal of Marketing Education

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“…In CBPs, students work with companies to solve real business problems. These projects increase student engagement (Razzouk et al, 2003;Lopez & Lee, 2005) and give students the ability to solve real-world problems, situated in context through hands-on participation, aligning with the themes that Morris as well as enhanced problem solving and critical thinking skills (Childers et al, 2020;Kennedy et al, 2001).…”

Section: Client-based Projectsmentioning

confidence: 99%

Selling the experience: studying the impact of real-world experiential learning on sales knowledge

Cothren¹

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University sales programs play an important role in preparing graduates to work in sales roles. Corporations benefit from hiring well-prepared graduates through savings of training time and costs. Experiential learning activities, including role-plays, are a common method used by sales educators to train students in the classroom. They have been shown to increase sales knowledge which directly impacts sales performance. However, there are a lack of studies that explore the value of experiential learning activities developed with corporate business partner involvement. This article describes a study that used an experimental design to test the difference in sales knowledge measured through pre and posttest surveys between students that completed a client-based role-play developed with a business partner as compared with those that completed the same role-play exercise without revealing the identity of the business partner. A review of experiential learning in sales education is followed by a description of the study design and role-play assignments along with analysis of the results and implications for future teaching and research.

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Extracurricular student-run consulting projects: Experiential learning, benefits and challenges at Axis Consulting

Ford,

Goana,

Gill

2023

The International Journal of Management Education

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Client projects: Student attitudes, learning outcomes, and project evaluations

Cited by 8 publications

References 40 publications

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

Selling the experience: studying the impact of real-world experiential learning on sales knowledge

Extracurricular student-run consulting projects: Experiential learning, benefits and challenges at Axis Consulting

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