Poverty alleviation projects are implemented as part of the national development and prosperity agenda. This study aimed to gain an understanding of the factors that contribute to the project governance practices in poverty alleviation efforts for the rural poor in Malaysia, which will lead to better project delivery and the successful outcome of the projects. Multiple case studies were conducted on two public initiative housing assistance projects in rural areas of peninsular Malaysia. It explored how dealing with the rural poor influences public officials in conducting projects through stewardship-governance notion. A qualitative approach through multiple case studies was utilised in this study where multiple sources of evidence were used such as semi-structured interviews with 12 public officials, document analysis and observation. The study discovered five factors that contribute to project governance practices, namely altruistic empathy, intrinsic motivation, effective leadership, learning environment and shared vision where these factors interplay with each other towards the achievement of project outcome. Hence, this article contributes to the dynamic understanding of how public officials embraced motivational factors in conducting their works related to the rural poverty alleviation projects. Appropriate utilisation of project governance practices drives for better project delivery to the target groups.