Abstract:Expert power is based on the awareness that a person in a power relationship possesses valuable knowledge, information, or skills (Raven, 1992, 2008). It builds customer trust, long-term relationships, customer satisfaction, loyalty, and exit barriers. The buyer´s preferences for a product or solution are shaped by sales force expert power (Doney & Cannon, 1997; Clauss & Bouncken, 2018). With these preferences, the buyer participates in the decision-making process, where the mechanisms of organisationa… Show more
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