The most effective way of studying a nation is to study its popular culture, "the world in which its people live, relax in and have fun in." Such a study would deal with areas like popular art, architecture, leisure-time activities, film, TV, radio, bestsellers, comics, magazines, fashions, urban folklore, games, popular music, work, women's roles, the sociology of everyday life, "the history of the unlettered inarticulate," image studies (iconology), and mass media history and analysis. Popular culture is truly catholic and comprehensive.Its study has immense possibilities. It opens u p new frontiers of learning, "borderlands of ideas, mores and customs." Already in the United States popular studies are being recognized as the spearhead of the "new humanities." calculated to correct the imbalances that now exist in the school and university curricula. Students all over the world are questioning the lack of relevance of much of what they learn. Since popular culture deals with the life around them it will certainly satisfy this need for relevance. The worst critics of popular culture studies agree that they are anything but dull. John Cawelti, an important academic critic, stated some years ago:It is too early to tell whether popular culture studies will develop as an independent discipline or will eventually be enfolded back into anthropology, cultural history, American studies and social psychology, but at the present time it is surely one of the liveliest and most stimulating areas on the American academic scene.'Another attractive feature of popular culture studies is that it is an interdisciplinary subject, and this has always appealed to students. Handling an interdisciplinary subject may pose certain challenges to the teacher but there is no doubt that the students love it. From the point of view of the teacher again there is the fascination of teaching something new, of examining topics that were never critically examined before, of finding new approaches to an exciting subject.One problem unique to the lndian situation is that of language. Culture revolves round language as recent studies by semioticians have confirmed. We have fifteen official languages recognized by the