Climate change perception among Spanish undergraduates. A reception study on the combination of the local, global, gain and loss frames

Abstract

Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.

Climate Change in School Geography Textbooks (Spain) in the Era of the ICTs: Perception and Teaching According to Teachers

“…In the educational field, the topic of climate change faces several challenges in terms of its correct teaching at school: (1) the complexity of teaching content that is complicated even for the scientific community due to the amalgam of factors that intervene [6,7]; (2) the need to teach this subject with scientific rigor [5,[30][31][32][33][34]; (3) the lack of training of the teachers in this topic [35]; and (4) the stereotypes and inaccurate information disseminated in the media that influence how this phenomenon is considered and perceived by both students and teachers [9,34,36,37].…”

Transformación digital. Desafíos y expectativas para el periodismo

“…Lorenzoni et al (2007) describían la mirada global predominante al informar del fenómeno, alejado geográfica y temporalmente, lo que reduce la acción individual o el apoyo a políticas de mitigación o adaptación (Spence et al, 2012). Por el contrario, la concienciación aumenta cuando se puedan establecer los vínculos entre impactos locales y cambio climático (Spence et al, 2011), aunque otras evaluaciones empíricas han concluido que el uso del marco localno siempre favorece las actitudes positivas (Brulle et al, 2012, León et al, 2021.…”