“…Repeated information using short, tailored slogans and cues to action would improve general knowledge on antibiotics, especially in groups with lower educational levels (Marx, Nedelmann, Haertle, Dieterich, & Eicke, 2008). Furthermore, if the aim is to reduce antibiotic use for URIs, then public education would work best when aligned with interventions aimed at physicians (Kiang et al, 2005;Wutzke et al, 2006). Educational campaigns including physicians have had a positive effect on knowledge and a reduction in the prescription of antibiotics (Kiang et al; Wutzke et al).…”