“…Publications in English are frequently associated with utilitarian goals, such as gaining international recognition and reputation ( Burgess et al, 2014 ; Muresan and Pérez-Llantada, 2014 ; Rowley et al, 2020 ) and obtaining monetary rewards ( Lillis and Curry, 2010 ; Hanauer and Englander, 2011 ). This ties well with our findings, wherein journal indicators including journal reputation, audience, and journal impact factor seem to revolve around the perceived return value of scholarly publishing, as six interviewees mentioned: “the quality recognition of English papers in the evaluation and assessment is relatively high, which can provide more opportunities for salary increases.” Articles can be published in different languages to cater to various audience groups and characteristics, including audience type ( Tenopir et al, 2016 ), number ( Rowley et al, 2017 ), and geographic region ( Ganasegeran et al, 2020 ). Utilizing different languages and journals of varying prestige can result in precise dissemination to a specific audience, which can be rewarded with local prestige and recognition as well as better communication.…”