Clinton and the playing-the-gender-card metaphor in campaign news

Falk, Erika

doi:10.1080/14680777.2012.678074

Cited by 42 publications

(49 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…3 Playing the woman card by drawing attention to the historical nature of a candidacy, as Secretary Clinton has done, likely reflects an attempt to make a candidate's gender work to her advantage. The belief that "playing the woman card" benefi ts female candidates rests on the assumption that this strategy is a tactical choice to appeal to voters in some unique way (Falk 2013 ). The media uses the "woman card" metaphor to describe female candidates using tactics to (1) highlight gender as a component of their candidacy, (2) appeal to woman voters, (3) imply that women provide fairer representation, and (4) argue that politics remains gendered and/ or women experience sexist attacks (Falk 2013 ).…”

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

“…For instance, the media dedicates more time to discussing the political viability of female candidates relative to similarly situated male candidates (Falk 2008 ;Heldman, Caroll, and Olson 2005 ; Lawrence and Rose 2009 ). Female candidates running for offi ces not yet held by a woman, like the presidency, also receive coverage focusing on the historic achievement that comes with a potential win (Falk 2008 ;Heldman, Caroll, and Olson 2005 ;Meeks 2012 ). Novelty frames in news coverage, sometimes explicitly but more often implicitly, present women in government as abnormal or atypical.…”

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

“…Thus, calling attention to the novelty of female candidates may encourage voters to view women as "bench warmers rather than as an integral part of government" (Braden 1996 , 2). In addition, coverage of women candidates as novelties displaces issue coverage (Dunaway et al 2013 ;Falk 2008 ) and aff ects voter knowledge and attitudes. For instance, Senator Elizabeth Dole received more trait-based coverage than issue-based coverage of her presidential campaign in 2000 (Heldman, Caroll, and Olson 2005 ).…”

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

“…The viability of female candidates receives more media coverage than does the viability of similarly situated men (Falk 2008 ;Heldman, Caroll, and Olson 2005 ), as does their novelty in politics (Falk 2008 ;Heldman, Caroll, and Olson 2005 ;Meeks 2012 ). The media also pays a disproportionate amount of attention to the appearance and familial relationships of female candidatesthe "husband, hemline, hair" problem-that has been shown to displace coverage of their positions on substantive issues (Dunaway et al 2013 ;Falk 2008 ......................................................................................................................................................................................................................................................................................................................... A s s e s s i n g t h e E f f i c a c y o f F r a m i n g C a m p a i g n s a s H i s t o r i c of her potential presidency and the media's general tendency to underscore the historical achievement of a potential win, scholars know little about how focusing on the novelty of a woman's candidacy infl uences citizens' attitudes toward and support for those candidates. My analysis demonstrates that the eff ects of playing the woman card in this way are more complex than often portrayed.…”

Section: When Playing the Woman Card Is Playing Trump (And When It Ismentioning

confidence: 99%

See 3 more Smart Citations

When Playing the Woman Card is Playing Trump: Assessing the Efficacy of Framing Campaigns as Historic

Caughell

2016

APSC

View full text Add to dashboard Cite

Candidate gender has become a major theme in the 2016 presidential campaign. Secretary Clinton appears to be emphasizing her gender to a greater degree than she did in 2008, even invoking gender in primary debates as something that separates her from the political establishment. Her opponent in the general election, Donald Trump, claimed that Clinton was playing the "woman card" and that Clinton has little to offer as a candidate beyond her sex. However, scholars have little sense of the eff ectiveness of playing the woman card by emphasizing the historic first associated with a candidacy, a strategy with inherent risks. This project examines the eff ect of playing the woman card by emphasizing the historic nature of a female executive candidate, and demonstrates that playing the woman card may actually benefi t female candidates among certain subsets of voters. Playing the gender card appeals to voters traditionally underrepresented in politics and to weak Democrats and independents. These fi ndings suggest that playing the gender card may benefi t female candidates, especially Democrats, in elections.

show abstract

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

Section: Playing the Woman Card In American Political Campaignsmentioning

confidence: 99%

Section: When Playing the Woman Card Is Playing Trump (And When It Ismentioning

confidence: 99%

See 2 more Smart Citations

When Playing the Woman Card is Playing Trump: Assessing the Efficacy of Framing Campaigns as Historic

Caughell

2016

APSC

View full text Add to dashboard Cite

show abstract

“…Political women are often stereotyped and their performances delegitimized by the metaphors used to depict them (Ahrens 2009;Anderson and Sheeler 2005;Falk 2013;Lim 2009). Through battle metaphors, women's participation in political competition is framed by norms of hegemonic masculinity and patriarchal militarism (Koller 2004, 17-18;Lazar 2009, 210;Parry-Giles 2014, 187).…”

Section: The Literature On Metaphors and Gendered Power Relationsmentioning

confidence: 99%

Julia Gillard and the Gender Wars

Trimble

2016

Pol & Gen

View full text Add to dashboard Cite

The Australian news media used the metaphor of the gender war(s) to describe Julia Gillard's political strategies and speech acts in the final nine months of her term as that nation's first woman prime minister. In particular, the metaphor was mobilized in response to Gillard's October 9, 2012, parliamentary speech on sexism and misogyny. Based on a critical discourse analysis of the gender wars allegory as it was applied to Gillard by three Australian newspapers, my article analyzes the meanings revealed by metaphoric constructions of the former prime minister's speeches as unusual and unjust forms of political warfare. I argue that the trope of the gender wars cast Gillard's political tactics as a violation of deeply held cultural norms about appropriate behavior on the so-called political battlefield, and it worked both to discipline Gillard for raising issues of sexism and gender inequality in politics and to bracket gendered power relations out of everyday understandings of political competition.

show abstract

‘Sanna, Aren't You Ashamed?’ Affective‐discursive practices in online misogynist discourse of Finnish prime minister Sanna Marin

Sakki

Martikainen

2022

Euro J Social Psych

View full text Add to dashboard Cite

This research examines online misogynist discourse related to the Finnish prime minister (PM) Sanna Marin's image published in Trendi magazine in October 2020. The affective-discursive analysis of online commentaries resulted in the identification of four affective-discursive practices: an immoral woman, incompetent woman, calculating woman and inferior woman. Misogynist discourse related to the PM Marin took the form of a moral act, drew from stereotypical images of women as less rational than men, appeared as accusations targeted at Marin for playing the gender card as a political tactic, and constructed an image of Marin and female politicians as objects of men's sexual desires and as inferior to men. These affective-discursive practices mobilized dehumanizing discourse ranging from milder forms of derogation, scorn and other-condemning practices to harsher forms of belittlement, humiliation and animalistic dehumanization. This study contributes to the current knowledge on the affectivediscursive processes underlying online misogyny against female politicians. K E Y W O R D Saffective-discursive practices, dehumanisation, discourse analysis, female politicians, online misogyny INTRODUCTION'To thank Sanna for the pictures, I sent a photo of my penis in erection. She's not responded yet. I wish to get a date with her.' 'Sanna, aren't you ashamed? I am ashamed that Finland's Prime Minister strips herself like this.'Two quotations taken from online communications dealing with the appearance of Finnish prime minister (PM) Sanna Marin illustrate the topic of this study: online misogyny against female politicians. The firstThis is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.

show abstract

Clinton and the playing-the-gender-card metaphor in campaign news

Cited by 42 publications

References 18 publications

When Playing the Woman Card is Playing Trump: Assessing the Efficacy of Framing Campaigns as Historic

When Playing the Woman Card is Playing Trump: Assessing the Efficacy of Framing Campaigns as Historic

Julia Gillard and the Gender Wars

‘Sanna, Aren't You Ashamed?’ Affective‐discursive practices in online misogynist discourse of Finnish prime minister Sanna Marin

Contact Info

Product

Resources

About