“…The key reasons that influence consumers' perception towards reconstructed products are perceived lower quality (Guide & Li, ; Matsumoto, Chinen, & Endo, ; Michaud & Llerena, ), perceived risks (Hamzaoui Essoussi & Linton, ; Wang, Wiegerinck, Krikke, & Zhang, ), individual factors (Gaur et al, ; Hazen et al, ), and perceived lower value (Wang et al, ). However, published literature suggests that if government and society intervene, then consumers' perception towards reconstructed products may become favourable (Gaur et al, ). For instance, attachment of sociocultural norms or values with consumption influences consumers' perception towards reconstructed products (Oliver & Lee, ; Soroa‐Koury & Yang, ).…”