Higher order terms in the effective action of non-commutative gauge theories exhibit generalizations of the -product (e.g. and 3 ). These terms do not manifestly respect the non-commutative gauge invariance of the tree level action. In U(1) gauge theories, we note that these generalized -products occur in the expansion of some quantities that are invariant under non-commutative gauge transformations, but contain an infinite number of powers of the non-commutative gauge field. One example is an open Wilson line. Another is the expression for a commutative field strength tensor F ab in terms of the non-commutative gauge field A a . Seiberg and Witten derived differential equations that relate commutative and non-commutative gauge transformations, gauge fields and field strengths. In the U(1) case we solve these equations neglecting terms of fourth order in A but keeping all orders in the non-commutative parameter θ kl .