Closing Ranks: How a Collective Threat Shifts Salience From Organizational to Corporate Identity.

Elstak, Mirdita N.

doi:10.5465/ambpp.2004.13862724

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Why Not Measure?1

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2008

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“…The agreement with the desired organizational identity captures the extent to which members agree that the ideal organizational identity that management has envisioned and articulated as such is suitable for their organization. The fi rst study I conducted was at an organization that faced a collective threat ( Elstak and Van Riel, 2004 ). At the time, my focal company and several of its competitors were being accused of major industrial fraud.…”

Section: Why Not Measure?mentioning

confidence: 99%

The Paradox of the Organizational Identity Field

Elstak

2008

Corp Reputation Rev

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While the concept of organizational identity is regarded as a sanctuary for all the different voices and perceptions of an organization, the field itself seems to consist of deeply ingrained and dominant preferences for what constitutes meaningful organizational identity research. In this paper, I question two of these characteristics of the field: the lack of quantitative studies and the sole focus on the more socially constructed perceived organizational identity. I argue that a more open approach to organizational identity research is crucial, since it is only by straying off the main research paths that we will discover unexplored areas and develop new perspectives on organizational identity.

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Section: Why Not Measure?mentioning

confidence: 99%

The Paradox of the Organizational Identity Field

Elstak

2008

Corp Reputation Rev

View full text Add to dashboard Cite

show abstract

Closing Ranks: How a Collective Threat Shifts Salience From Organizational to Corporate Identity.

Cited by 1 publication

References 0 publications

The Paradox of the Organizational Identity Field

The Paradox of the Organizational Identity Field

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